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item info
category: print > books
author: George Lois
publisher: Phaidon
genre: Design
format: hardcover
dimensions: 210 x 245 mm, 8 1/4 x 9 5/8 in
pages: 272
isbn: 9780714842844
item description
Showcases the unforgettable career of legendary American adman George Lois (b.1931), a leader of the Creative Revolution
Reproduces over 130 of Lois's most memorable print and TV campaigns with celebrities such as Andy Warhol, Frank Sinatra and Muhammad Ali
Explains how each ad was conceived and produced, and tells of the unexpected pitfalls, scuffles and friendships that ensued
Includes dozens of Lois's controversial covers for Esquire magazine during the 1960s and 1970s
Illustrated with memorable, humorous images from classic American advertisements
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