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category: print > books

author: George Lois

publisher: Phaidon

genre: Design

format: hardcover

dimensions: 210 x 245 mm, 8 1/4 x 9 5/8 in

pages: 272

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isbn: 9780714842844

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Showcases the unforgettable career of legendary American adman George Lois (b.1931), a leader of the Creative Revolution

Reproduces over 130 of Lois's most memorable print and TV campaigns with celebrities such as Andy Warhol, Frank Sinatra and Muhammad Ali

Explains how each ad was conceived and produced, and tells of the unexpected pitfalls, scuffles and friendships that ensued

Includes dozens of Lois's controversial covers for Esquire magazine during the 1960s and 1970s

Illustrated with memorable, humorous images from classic American advertisements

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