Advertising Outdoors

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category: print > books

author: David Bernstein

publisher: Phaidon

genre: Design

format: softcover/paperback

dimensions: 250 x 290 mm, 9 7/8 x 11 3/8 in

pages: 240

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isbn: 9780714843865

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An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections

Explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others

Ten chapters on diverse themes, including brand identity, poster rules and future trends
Includes over 500 illustrations, short interviews and commentaries by leading figures in advertising